For 25 years, Karin has managed fashion-oriented product lines including window treatments, tile, carpet, textiles, home furnishings, home decor, accessories, floral, building materials, commercial products and apparel.
She has led product merchandising initiatives for manufacturers and retailers of all sizes. In addition, she has served on executive committees with deep involvement in strategic planning and general company management.
Her extensive marketing skills range from providing sophisticated analysis to developing creative content and collateral, with strong emphasis on e-commerce and catalog. Karin has marketed directly to consumers (primarily upscale homeowners), as well as to retailers, interior designers, architects and builders.
Karin holds an MBA from Pepperdine University, and a BS in Textile Design from The Philadelphia College of Textiles and Science (now Thomas Jefferson University). Read more >>
Rebecca joined StyleData in 2015 and is responsible for research, analysis, development, design, implementation and maintenance for our clients' product lines.
Her prior background included 6 years in product development and production management in the apparel industry, and project management within the entertainment industry. Rebecca is also a concert pianist.
Rebecca holds an MA from Valparaiso University and a BA in Marketing and Management from Nanjing University.
Roberta joined StyleData in 2014 and is responsible for research, analysis, development, design, implementation and maintenance for our clients' product lines.
Her previous background included marketing and social media management at an internet start-up, and 7 years as a professional figure skating coach, after having been a member of Team USA.
Roberta holds a BS in Business Administration and a BA in Art History, both from the University of California, Riverside.
Karen joined StyleData in 2012 and is responsible for research, analysis, development, design, implementation and maintenance for our clients' product lines.
Her prior background included 4 years in window treatments merchandising at 3 Day Blinds and Nien Made USA, with a total of 10 years of business experience in B2B and B2C companies.
Karen holds an BS in Business Administration from the University of California, Riverside, and has earned certificates in digital marketing and education.