Curtains & Draperies

Photo courtesy of Blinds.com

Photo courtesy of Blinds.com

Merchandising, Marketing and Product Development Consulting for Curtains & Drapes

Karin Jeske has spent much of her career in window treatments and on the development of drapery and curtian product programs, having served as chief merchant for Blinds.com (a division of The Home Depot), and when she led the launch the first programs in the C&D category at both 3 Day Blinds in 2011 and Smith & Noble in 1998.

Karin has developed successful and consumer-friendly drapery programs for e-commerce, shop-at-home and in-store, including custom-made and ready-made stock programs.

At StyleData, from 2012 to the present, our team has been responsible for the online merchandising strategy and execution for Blinds.com, which offers custom draperies, and other Global Custom Commerce web properties (American Blinds, Just Blinds and Blinds.ca), during a period of rapid growth. 

Our work includes overall product vision for each property, product development and design, vendor proposal evaluation, assortment selection and documentation, internal and competitive analysis, pricing, promotion calendar development and margin performance.

We also collaborate with The Home Depot to administer their online custom window treatment assortment, which also includes curtains and draperies.

We LOVE designing curtain and drapery collections!   Whether you need a complete makeover, or help with a specific project, we are here to help.  Please contact us at 951-781-3000 or kjeske@style-data.com to discuss your merchandising goals and needs with us.